FRHSRE - Retailer Research

Now that you've been introduced to the world of retailing, let's discover a little more about our favorite retailers. What do you know about Target, Kohl's, or American Eagle? Well, let's not guess, lets discover!"

For this project you will select a retailer and conduct research on that retailer. Your research should include the following information:

1. An introduction to the retailer that conveys the history of the company, how/when the company started, who started the company, etc
2. Illustrate at least 7 milestones (or events) in the 'life' of the company that contributed to its success
3. Summarize:

the culture of the company
explain how the company adds value to the customer
explain how the company incorporates both social and corporate responsibility into its business plan.

4. Include at least 3 credible sources (Use MLA format) http://www.citationmachine.net.

Your project will be graded utilizing the rubric below:

CATEGORY	20	15	10	5
Requirements	Student researched 1 retailer and included all four requirements (introduction, milestones, summary, and sources).	Student researched 1 retailer and included all 3 of the 4 requirements (introduction, milestones, summary, and sources).	Student researched 1 retailer and included 2 of the 4 requirements (introduction, milestones, summary, and sources).	Less than two requirements were met.
Milestones	Artifact includes 7 milestones or events in the life of the company that contributed to its success	Artifact includes 6 milestones or events in the life of the company that contributed to its success	Artifact includes 5 milestones or events in the life of the company that contributed to its success	Artifact includes less than 5 milestones or events in the life of the company that contributed to its success
Mechanics	No misspellings or grammatical errors.	Three or fewer misspellings and/or mechanical errors.	Four misspellings and/or grammatical errors.	More than 4 errors in spelling or grammar.
Sources	At least 3 credible sources were cited for each entrepreneur researched and included in MLA format.	At least 2 credible sources were cited for each entrepreneur researched and included in MLA format.	At least 1 credible source was cited for each entrepreneur researched and included in MLA format.	Very little or no source information was collected, or source was not cited using MLA format
Content	Covers topic in-depth with details and examples. Subject knowledge is excellent.	Includes essential knowledge about the topic. Subject knowledge appears to be good.	Includes essential information about the topic but there are 1-2 factual errors.	Content is minimal OR there are several factual errors.